Ken Doctor, Considered the Fair Broker in Media Today
Media’s leading analyst, Ken Doctor, features GoLocal24 in his column in Harvard’s Nieman Lab.
The feature, “The newsonomics of the for-profit move in local online news,” reviewed GoLocal’s unique performance versus a range of other media companies that have stumbled in the local digital media space.
As Doctor writes, “For GoLocal, it’s local institutions that are the bedrock of the business model — education, health, advocacy. GoLocal works with local advertisers; 30 percent of the revenue is sponsorship-based. All selling is optimized by technology, raising average CPMs well beyond what run-of-site programmatic advertising will fetch. Fenton says ad revenues have doubled over the last year and he expects a similar doubling this year.”