Ken Doctor of Nieman Lab Features GoLocal


Ken Doctor, Considered the Fair Broker in Media Today

Media’s leading analyst, Ken Doctor, features GoLocal24 in his column in Harvard’s Nieman Lab.

The feature, “The newsonomics of the for-profit move in local online news,” reviewed GoLocal’s unique performance versus a range of other media companies that have stumbled in the local digital media space.

As Doctor writes, “For GoLocal, it’s local institutions that are the bedrock of the business model — education, health, advocacy. GoLocal works with local advertisers; 30 percent of the revenue is sponsorship-based. All selling is optimized by technology, raising average CPMs well beyond what run-of-site programmatic advertising will fetch. Fenton says ad revenues have doubled over the last year and he expects a similar doubling this year.”




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