Ken Doctor of Nieman Lab Features GoLocal

kdoctor

Ken Doctor, Considered the Fair Broker in Media Today

Media’s leading analyst, Ken Doctor, features GoLocal24 in his column in Harvard’s Nieman Lab.

The feature, “The newsonomics of the for-profit move in local online news,” reviewed GoLocal’s unique performance versus a range of other media companies that have stumbled in the local digital media space.

As Doctor writes, “For GoLocal, it’s local institutions that are the bedrock of the business model — education, health, advocacy. GoLocal works with local advertisers; 30 percent of the revenue is sponsorship-based. All selling is optimized by technology, raising average CPMs well beyond what run-of-site programmatic advertising will fetch. Fenton says ad revenues have doubled over the last year and he expects a similar doubling this year.”

 

 

 

Forbes Compares AOL’s Patch and GoLocal’s Business Models

Patch’s Biggest Blunder: Ignoring Cities 

Guest post by Merrill Brown, a member of the founding team of Court TV and the founding Editor in Chief of MSNBC.com. Brown advises digital media start-ups and is a Venture Partner at DFJ Frontier. 

As the management and ownership of the hyperlocal media venture Patch endure contortions about the AOL company’s future, there’s an enormous amount of punditry concluding that Patch’s failures are both about its model and about the impossible nature of succeeding in providing digital news and information to local communities. Some of it is wise, but most everyone is missing a critical point. READ MORE

 

 

BIA/Kelsey Names GoLocal24 Future Star in Local Digital Media


GoLocal24 named one of the best 7 emerging companies

Boston, MA – GoLocal24, a rapidly growing digital media business delivering local news and information to mid-sized markets, was named by BIA/Kelsey as a Future Star in local digital media.

Leading in Local

Top Local Digital in the US

GoLocal 24 is one of seven companies that are being presented as Future Stars at BIA/Kelsey’s LEADING IN LOCAL: The National Impact conference in Boston, MA, March 18-20, 2013. BIA/Kelsey selected the Future Stars – early stage start- ups that are developing the next big thing in interactive local media.

“Being recognized by BIA/Kelsey as a Future Star is a tremendous honor to the GoLocal team. The experience from the past two years demonstrates our model of providing high quality local content is realizing tremendous validation from consumers, advertisers and leading industry experts like BIA/Kelsey,” said Josh Fenton, Co-Founder and CEO of GoLocal24.

In the past year, GoLocal has seen multi-hundred percent growth in pageviews, unique visitors and revenue. GoLocal is becoming a part of its communities’ daily lives – now realizing more than 500% year-over-year in pageview growth in Providence; in Worcester, traffic in the first year is already the 2nd largest digital source in Central Massachusetts, delivering more than 1.2 million pageviews per month.

“Consumers and advertisers are shifting their behavior from legacy media to digital. Consumers want their content real time, they want it delivered to their mobile device and they want it integrated to social media. GoLocal24 believes we have broken key elements of the code,” said Fenton.

GoLocal24, MeetSoci, LocalBlox, Pricing Engine, Punchcard, Stik, and MapleFarm Media are the seven emerging companies selected.

BIA/Kelsey’s Boston event is being attended by hundreds of the leaders in digital media, including CBS Radio, Gannett, Washington Post, Google, AutoTrader.com, HubSpot, Yahoo!, and The E.W. Scripps Corp to name a few.

BIA/Kelsey advises companies in the local media space through consulting and valuation services, research, Continuous Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at http://www.biakelsey.com, on the company’s Local Media Watch blog, Twitter(http://twitter.com/BIAKelsey) and Facebook (http://www.facebook.com/biakelsey).